BEST: Skechers’ “Go Run, Mr. Quiggly!”
With all the money that’s wasted on paying big-name celebrities to sleepwalk their way through overdone commercials, it’s wonderful to know that, in the end, it’s the simplest idea that wins the evening. In Skechers’ only spot of the night, it’s a dog race in which the small, feisty French Bulldog should stand no chance—unless, of course, you put a tiny pair of Skechers’ kicks on his paws. Capped off by a killer moonwalk, Mr. Quiggly’s big moment is the kind of commercial that will always ring out some genuine laughs. Even if an unnecessary, last-second cameo from Mark Cuban nearly spoils it.