97. Pinkberry

How does a frozen yogurt franchise that came into existence in 2005 make the list? Ask one of the self-proclaimed groupies of the "Swirly Goodness", or better yet, go out and taste a "medium original with two toppings". It's crack! It's a remarkable small-business success storythat leveraged a niche product with the constant celebrity patronage into never-ending marketing buzz. The Ed Hardy of ice cream? It's easy to hate, but rather unnecessary.

YOU AUGHTA KNOW:
In order to meet the California Department of Food and Agriculture's definition of frozen yogurt, Pinkberryaltered its recipe and increased the number of bacterial cultures per ounce in its products in 2008.