67. Serato

When Serato first released Scratch Live in 2004, the vinyl emulation software was met with more skepticism than German hip hop.The New Zealand-based company joined the Rane Corporation to get the product to the hands of the right artists (Jazzy Jef, Afrika Bambaataa, ?estlove, AM), and a few years later, even the staunchest of the vinyl junkies had converted. Serato put out a game-changing product and did a great job marketing it, and turned its brand mark and name into the benchmark within the category.

YOU AUGHTA KNOW:
Serato has written hidden "Easter Eggs" to most versions of Scratch Live. One of them is a stripped-down version of the game Pong.