After Polaroid announced that it was discontinuing its instant film, the market for Polaroids became niche-driven, somewhat analogous to how vinyl sales work in the current music industry.
Polaroid did develop a new camera model, but more interestingly, their business shift also gave Polaroid enthusiasts a chance to unite and trade independent engineering. The latest example of such a project comes from Photojojo’s restoration of the Polaroid SX-70, a model that hasn’t been sold since 1977.
The restored SX-70, like its inspiration, sports tan-leather detailing and an intriguing foldable body. When the camera is collapsed, it looks akin to a hip flask. The original model was lauded for how elegantly it folded, as well as its grown-up, stylish design, featuring three mirrors of atypical shapes.
The camera is a bit of a hit to the pocket book though, priced at $300. However, due to its cultish following and the availability of independent instant-film, the restoration project should be a hit with Polaroid diehards with an expendable income.