Lil Pump must be great at mad libs. The secret to the South Florida rapper’s undeniable formula is simple: Pick a name out of a hat, compare said name to how rich and successful you are, and rap it over a booming beat. Here is the chorus to Lil Pump’s “D Rose,” “100 on my wrist, 80 on my wrist/D Rose, D Rose, D Rose, D Rose.” For comparison here is the hook to the song “Boss,” “Yeah, I came in with the sauce, ooh/Yeah, I came in with a saw, ooh/Bitch, I flex, Rick Ross, yeah/Bitch, I flex, Rick Ross, yeah.” On “Lil Pump” he flips the script, monotonously saying his name over and over again like a mystic chant.

It is hard to tell how serious the pink and blonde-dreaded rapper is on any given song. This is potentially why people love and hate Pump in equal measure. The Florida teen isn’t re-inventing the rap wheel, but to expect him to is missing the point. He’s mastered the art of repetition and name association, and is undeniably charismatic on the mic. For now, that is enough for most.