Hypes

Featured

Why Brands Are Making You Work Harder for Hyped Sneaker Releases

The sneaker quest is the new cool thing for brands releasing limited-edition shoes.

2024 Was the Year That Sneaker Hype Died

The year is almost over, and we never had blockbuster sneaker hype moments. What happened?

Why Is Everyone Losing It Over Stanley Cups? The Hype Explained

How did Stanley Cups join the ranks of Supreme box logos, Playstation 5s, and Air Jordans? Here’s the hype behind Stanley Cups explained.

What Went Down at Corteiz x Nike’s Chaotic Air Max 95 Drop in New York City

Corteiz made its debut in the United States by releasing a highly-coveted Air Max 95 collaboration with Nike. Here's what went down on release day.