Seen

About 
Seen

CEO and founder Max Hazzard, a former Division I athlete at both the University of California, Irvine and the University of Arizona, established Brand Seen from his dorm room in 2016. Seen emerged from Max’s deep-seated passion for sports, fashion, and pop culture—positioning itself as a disruptor in the space. Far from being just another brand seeking to leverage athlete or Black culture, Seen embodies it. As former athletes ourselves, Brand Seen is carving out a distinct lane—a brand forged by individuals who intimately understand and resonate with the athlete’s journey. Over the past eight years, we have experienced organic growth that has only begun to scratch the surface of our full potential. Our latest and most celebrated capsule collection, “Sorry I Was Hooping,” speaks volumes. While basketball serves as our primary vehicle of inspiration, Seen transcends the court, encapsulating the narrative of relentless dream-chasers who love it unapologetically. We understand the sacrifices—missed moments with loved ones, holidays, even birthdays. For many of us, dedication has demanded significant sacrifice.