Puma

About 
Puma

Puma's been at this since 1948, and it still doesn't feel like a heritage brand coasting on nostalgia — it feels like a sportswear label that just happens to have decades of archive to raid. That's the whole appeal. The Suede and the Clyde came off basketball courts and hip-hop stages in the '70s and never really left. The Speedcat started as a fireproof Formula 1 shoe before it ended up on sneakerheads' feet everywhere. The Palermo was a terrace shoe in British football stadiums before it became the low-top half your feed is wearing with everything right now. Puma's good at that — building something for a very specific job, then letting the streets decide it belongs somewhere else too.