Market

About 
Market

MARKET (formerly known as Chinatown Market) is a Los Angeles-based streetwear brand founded by designer Mike Cherman. Established with a rebellious spirit, the brand gained early attention through guerrilla marketing tactics and bold designs that blend humor, irony, and pop culture references. Cherman’s background includes designing the KITH logo and working at Nike’s 255 Custom Lab, experiences that have influenced MARKET’s unique aesthetic.   In 2021, the brand rebranded from Chinatown Market to MARKET in response to cultural sensitivities, aiming to foster inclusivity and respect within the fashion community.  MARKET has collaborated with major brands like Converse, Puma, Lacoste, and Cole Haan, and has been embraced by celebrities including Erykah Badu, YG, Jay-Z, and LeBron James. Their collections often feature graphic tees, playful accessories, and limited-edition drops that resonate with a diverse audience.