Ita the Label
Ita the Label is named after founder Mel Corchado’s grandmother, Ita, who stands 4'9" and spent years working in New York City’s garment industry after immigrating from Puerto Rico. In Spanish, -ita is a diminutive—a gesture toward smallness. The name honors not only her stature, but the label’s ethos: small-batch production with an outsized commitment to how things are made. Each piece is shaped by ethical labor, responsible sourcing, and deep respect for the hands behind the work.
About
Ita the Label
Ita the Label is named after founder Mel Corchado’s grandmother, Ita, who stands 4'9" and spent years working in New York City’s garment industry after immigrating from Puerto Rico. In Spanish, -ita is a diminutive—a gesture toward smallness. The name honors not only her stature, but the label’s ethos: small-batch production with an outsized commitment to how things are made. Each piece is shaped by ethical labor, responsible sourcing, and deep respect for the hands behind the work.
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