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Hoop York City

Hoop York City

HYC is a women's basketball community based in Brooklyn, dedicated to creating spaces for women to connect through sport. With curated hoops runs, training sessions, and community events, Hoop York City fosters an environment where competition and camaraderie coexist. The design background of its founder, Alex Taylor, has shaped the visual identity of Hoop York City and inspired the brand's growing line of apparel and merchandise, a blend of athletic culture, streetwear influence, and intentional storytelling. Every piece is crafted to represent the energy and pride of the community she has cultivated since the brand's inception in 2018, merging sport, style, and sisterhood into a unified brand experience.

About 
Hoop York City

HYC is a women's basketball community based in Brooklyn, dedicated to creating spaces for women to connect through sport. With curated hoops runs, training sessions, and community events, Hoop York City fosters an environment where competition and camaraderie coexist. The design background of its founder, Alex Taylor, has shaped the visual identity of Hoop York City and inspired the brand's growing line of apparel and merchandise, a blend of athletic culture, streetwear influence, and intentional storytelling. Every piece is crafted to represent the energy and pride of the community she has cultivated since the brand's inception in 2018, merging sport, style, and sisterhood into a unified brand experience.

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