
Ghetto Rodeo
Ghetto Rodeo is a Latinx-owned streetwear brand rooted in West Los Angeles. Founded by Brian Saucedo, the brand emerged as a response to the underrepresentation of Latinx culture in mainstream fashion. Inspired by his older brother, Saucedo sought to create a platform that honors Mexican heritage while challenging societal norms.
About
Ghetto Rodeo
Ghetto Rodeo is a Latinx-owned streetwear brand rooted in West Los Angeles. Founded by Brian Saucedo, the brand emerged as a response to the underrepresentation of Latinx culture in mainstream fashion. Inspired by his older brother, Saucedo sought to create a platform that honors Mexican heritage while challenging societal norms.
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