Ghetto Rodeo

Ghetto Rodeo is a Latinx-owned streetwear brand rooted in West Los Angeles. Founded by Brian Saucedo, the brand emerged as a response to the underrepresentation of Latinx culture in mainstream fashion. Inspired by his older brother, Saucedo sought to create a platform that honors Mexican heritage while challenging societal norms.

About 
Ghetto Rodeo

Ghetto Rodeo is a Latinx-owned streetwear brand rooted in West Los Angeles. Founded by Brian Saucedo, the brand emerged as a response to the underrepresentation of Latinx culture in mainstream fashion. Inspired by his older brother, Saucedo sought to create a platform that honors Mexican heritage while challenging societal norms.

Sign up to stay updated on the latest drops and products!

Stay ahead on Exclusives

Download the Complex App