FRIED RICE

About 
FRIED RICE

Named “Emerging Brand of the Year” by the COMPLEX editorial board at ComplexCon, New York City label FRIED RICE is distinguished by its 100% unisex collection, quirky “mashed-up”creativity, inventive styling details, and mad obsession with outstanding fabrics. The brand’s mission is to celebrate the rich diversity of creative and cultural perspectives in their NYC Lower East Side neighborhood and similar cities around the world. According to founder-designer Maya Wang, “Our creative community and our unique artistic style are like the eclectic mix of ingredients you would find in fried rice across cultures. They represent bold, distinctive elements all mixed up together in a way that become so much more magical together than as parts alone.” With this uncommon artistic and cultural perspective, the brand is now a go-to for creatives around the world. FRIED RICE styles have been worn by impactful artists and athletes like Kendrick Lamar, Jessie Reyes, Jacob Collier, Questlove, Joey Bada$$, French Montana, Russell Westbrook, Porter Robinson, JID, Rapsody, Simu Liu and Black Eyed Peas. The FRIED RICE flagship store is in the heart of downtown Manhattan’s vibrant streetwear scene at 239 Mulberry St., right at the crossroads of Kith, Aimé Leon Dore, Stüssy, Supreme and Noah.