Channell 97

About 
Channell 97

I created Channell97 at a time when I was making videos and treating each one like its own channel. The idea was that eventually, other artists and creatives would have their own channels too—97 in total—forming a larger creative network. From the beginning, I didn’t want this to be just a clothing brand. I wanted it to be something bigger. To me, every brand has two parts: the product itself, and the content that builds the world, culture, and community around it. The clothes are the physical expression, but the storytelling is what gives them meaning. That’s why Channell97 exists as more than just apparel. It’s a platform for creativity, individuality, and self-belief—where the garments are only one piece of a larger story that’s constantly evolving. - Founder