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There's no denying about how big the return of Shaq to the Reebok team is, nor is there any denying how big Shaquille O'Neal entering the NBA and signing with Reebok was 20 years ago. The Reebok Shaq Attaq is one of the most collectible sneakers ever created, in part because it was never re-released, but also, because the Reebok Shaq Attaq was bigger than life just like the man himself. The Shaq Attaq became a mainstream sneaker. People outside of what we now call sneakerheads knew of the Shaq Attaq. It was on basketball cards, video games, Pepsi commercials, movies and more. Which is what helped the shoes disappear from stores back in the day. With the retro version of the Reebok Shaq Attaq releasing tomorrow at stores around the globe, we thought it was only appropriate to share 20 Things You Didn't Know About the Reebok Shaq Attaq. Have a look and let us know some of your memories in the comment section.
RELATED: Interview: Shaq Talks Reebok, Jordans and How He Got Kicks As a Kid
The Shaq Attaq Was Designed by Judy Close
The Shaq Attaq was designed by a woman named Judy Close, who's waist, according to our friends at Reebok, was roughly the width of Shaq's thigh. She was also responsible for many of Reebok's Blacktop designs.
The Shaq Attaq Campaign Spread Further Than Any Other Rookie Sneaker Campaign in History
"All I want to do is play basketball, drink Pepsi and wear Reebok." The quote pretty much wrapped up Shaq in a nutshell. He was already the biggest thing in basketball but he was always having fun, which made him the perfect marketing machine. The Shaq Attaq may have started with Reebok but became bigger than anyone could imagine with endorsements like Pepsi and the name attached to everything from movies and music to toys and pinball machines.
The Shaq Attaq Was the First Reebok Basketball to Feature Speed Lacing
Speed lacing systems hadn't become a regular part of sneakers back in 1992. In fact, the Reebok Shaq Attaq was one of the first basketball shoes to feature the reinforced eyelets that made lacing up the Shaq Attaq a cinch.
Shaq Directed All the Reebok Shaq Attaq Commercials
Shaq took charge of a lot of things when it came to his partnership with Reebok. We can definitely approve of the commercials, they turned out a lot better than Kazaam.
The Shaq Attaq Started Over Mac 'n Cheese and Ribs
The first time the designer, Judy Close, met with Shaq to discuss plans for the Shaq Attaq, he invited her to dinner with his parents. The meal was one of the best the designer ever had - homemade macaroni and cheese and ribs. No wonder Shaq's so big.
Even Though The Shaq Attaq Was Made For Shaq, He Still Added His Own Twist
Not that switching up laces was anything new in 1993 - MJ famously laced up his Air Jordans in all kinds of unorthodox ways (eventually inspiring a luxe version of the Air Jordan V) - but Shaq seemed to favor black laces in his white Shaq Attaqs. Maybe he thought they made his feet look smaller. In this early shoot with the Magic, it looked like he hadn't yet made up his mind.
The Turnaround Time For Creating the Shaq Attaq Was Less than 4 Months
The Shaq Attaq was the quickest turnaround project the designer, Judy Close, ever worked on, with less than four months from conception to being on the court. No pressure or anything there.
The Saying On the Insole Comes From Rudyard Kipling
Look on the insole of the retro. It reads "All Men Count On You, But None Too Much." The original phrase, as written by English poet Rudyard Kipling in his 1895 poem "If-", was "if all men count with you, but none too much." Shaq would think he could improve on Kipling.
The Shaq Attaq Unveiled Shaquille O'Neal's Logo
It only makes sense, given that the Shaq Attaq was his first signature product. The Dunkman never exactly jumped over the Jumpman, but when you look at that two-handed jam silhouette, there's no doubt who it represents.
Shaq Attaqs Were Also Made in Incredibly Small Sizes
If the size 20 samples sent to retailers were a bit too big for you (and anyone not named Shaq), there were always the tiny molded ones that came on the Shaq Attaq figurines. They were even on his LSU models, despite the fact that he was still in L.A. Gears back then.
Shaq Had Versions of the Shaq Attaq You Couldn't Get
Given how fast the Shaq Attaq went from concept to production model, it's not surprising that there were early samples made for Shaq that weren't quite sale-ready. Check the ones he's wearing here - specifically the Pump mechanism on the tongue. You couldn't buy Shaq Attaqs with an orange ball.
The Shaq Attaq is Not Shaquille O'Neal's Favorite Reebok
While admittedly, the Shaq Attaq was a dream come true to Shaq, it wasn't his favorite Reebok. That title goes to the Shaqnosis. Click here to hear why he likes it so much.
The Shaq Attaq was the First Reebok Basketball Shoe to Feature a Graphlite Shank
The Shaq Attaq was the first Reebok basketball shoe to feature a Graphlite shank. The woven stability plate made the shoe lighter and more stable than previous sneakers. Not to mention, it set a trend that became almost a standard design element amongst basketball sneakers.
The Shaq Attaq was Only Made in Home and Away Colorways to Keep it Special
The Shaq Attaq was only created in two colors (home and away) to keep it special. Not to beat a dead horse, but we could definitely live with this approach to new sneakers.
The Shaq Attaq Was the Biggest Project of Judy Close's Career
The Shaq Attaq marked the biggest project at the time of the designer's career. She was taken off of all other existing projects to solely focus on the creation of the Shaq Attaq.
The Shaq Attaq Originally Retailed For $130
The Shaq Attaq originally retailed for $130, which put it on par with the Air Jordan VIII. And given inflation and the like, that means the retro's $160 pricetag may actually be low.
The Shaq Attaq Was the First Reebok Signature Model
The Shaq Attaq was Reebok's first-ever signature shoe for an athlete and Reebok had him laced in their gear everywhere and in every ad. Yep, even before he was signed, he wore Reebok to Beaverton. Phil Knight was not happy.
The Original Shaq Attaq Samples Were Made in Size 9...and 20
The original Shaq Attaq was initially sampled in both a traitional size 9 as well as in Shaq's size, 20 (he would eventually wear a size 22). This was done to be sure that the design details would still work on such a big shoe.
Shaq Wore a New Pair of Shaq Attaqs Every Single Game
Talk about staying fresh. Shaq laced up a new pair of Reeboks for every single game. Considering the size of Shaq's foot, that made for a lot of expensive Fed Ex shipments (and we thought our sneaker habits were bad).
There Are Still Lots of Things About the Shaq Attaq We Don't Know
The craziest part about the Shaq Attaq - and even Shaq's partnership with Reebok - is that there is still so much to be (re)discovered. For instance, there was an Instapump version of the original Shaq Attaq. It's almost as if the attention Shaq and Reebok got back then was so overwhelming, tiny details about one of the most iconic sneakers of all-time still remain mysterious even to those of us that have been Pumping up since before Shaq signed his deal.