Avengers: Infinity War is making money moves in advance ticket sales.
Variety reportsMarvel's upcoming film has not only sold double the amount of tickets on Fandango that then-record-setting Black Panther had by this point, it's also outpacing the last seven Marvel films, combined, on the ticket-selling site. That's a Hulk-sized feat considering Marvel's latest films have been some of its most popular ones: Black Panther, Thor: Ragnarok, Spider-Man: Homecoming, Guardians of the Galaxy Vol. 2, Doctor Strange, Captain America: Civil War, and Ant-Man.
It makes sense though as Marvel's promotional budget for Infinity War is a whopping $150 million with partners like Coca-Cola, Quicken Loans, and Infiniti. As Deadline notes, that's more than they spent on Spider-Man: Homecoming ($140 million) and Guardians of the Galaxy, Vol. 2 ($80 million), setting yet another new Marvel record.
Their investment seems to be panning out though. After 10 years of films in the MCU, dating back to 2008's Iron Man, the comic book company has been gearing up for this all-out war between over 60 superheros and Thanos. Infinity War will also be the last film before the universe heads into Phase Four. Infinity War is also projected to rake in at least $200 million during its opening weekend, possibly beating Black Panther's opening weekend record, a few weeks before the Wakandan hero's film becomes available to take home both digitally and physically.
Avengers: Infinity War was originally supposed to be in theaters on May 4, but is now scheduled to be released one week earlier on April 27.
