Kendrick Lamar has now finally clarified what April 7 stands for: the announcement of his new album. The project will release April 14.
Interestingly enough, the current title of the album listed on iTunes is 'ALBUM,' though this may be similar to his rollout for To Pimp a Butterfly. When he revealed the release date and pre-order for that one, the title was listed as '[Untitled].'
We also currently don't have cover art for the project, but that feels like it could change in the next few days.
Kendrick's decision to go with a speedy rollout is representative of the music industry in 2017, where the element of surprise creates major buzz. It's something that works in favor of the Compton rapper who, historically, has not been a big radio artist. Why spend six weeks pushing two singles when you can give fans the full experience upfront?
Later this month, Kendrick will headline Coachella, and it's likely festival goers will get to witness "Humble," "The Heart Part 4," and a number of other new tracks live for the first time. Consider those tickets a solid investment.