Yesterday, we learned that Reebok officially dropped Rick Ross from his endorsement deal after the controversy surrounding his lyric on Rocko's "U.O.E.N.O." Ross has his own line of Reebok shoes, and stars in a TV and online campaign for the clothing manufacturer.
Rick Ross has taken to Twitter to make his statement regarding Reebok:
I want to thank Reebok Classics for their hard work and dedication over this past year.Good partners,good shoe.continued success.— Mastermind (@rickyrozay) April 12, 2013
He also issued an apology to the press that reads:
"Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it's wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it."
—William Roberts (a.k.a "Rick Ross")