Kith has launched a fully revamped version of its mobile app in an effort to provide a completely new shopping experience for its customers. The new app will host exclusive product drops, special raffle giveaways, a personalized product feed, Apple Pay integration, and is now available for Android users as well.

The first app-exclusive launch will take place this weekend for Black Friday with the release of the Kith x nonnative x Adidas Consortium Twinstrike ADV. This pair is a part of a larger capsule collection launching Friday between Kith and nonnative that includes various seasonal apparel and another Adidas collaboration on the Ultra Boost Mid as well. It sports a tonal, cream nubuck upper, overlays to secure the laces, a white midsole, and translucent gum outsole. Special branding can also be seen on the tongue tags, insoles, and forefoot area. It will retail for $220.

To celebrate the relaunch, Kith will also be raffling off four different colorways of the Adidas Ultra Boost Mid to one lucky winner: the multi-colored Primeknit collaboration from 2016, white/chrome friends and family pair, nonnative collab releasing on Black Friday, and this year's black/chrome friends and family pair that will never see an official retail release. 

The Kith app is currently available to download via the Apple App Store and Google Play Store.

Kith x Nonnative x Adidas Twinstrike ADV (Pair)
Image via Kith
Kith x Nonnative x Adidas Twinstrike ADV (Detail)
Image via Kith
Kith x Nonnative x Adidas Twinstrike ADV (Insole)
Image via Kith