Kith has launched a fully revamped version of its mobile app in an effort to provide a completely new shopping experience for its customers. The new app will host exclusive product drops, special raffle giveaways, a personalized product feed, Apple Pay integration, and is now available for Android users as well.
The first app-exclusive launch will take place this weekend for Black Friday with the release of the Kith x nonnative x Adidas Consortium Twinstrike ADV. This pair is a part of a larger capsule collection launching Friday between Kith and nonnative that includes various seasonal apparel and another Adidas collaboration on the Ultra Boost Mid as well. It sports a tonal, cream nubuck upper, overlays to secure the laces, a white midsole, and translucent gum outsole. Special branding can also be seen on the tongue tags, insoles, and forefoot area. It will retail for $220.
To celebrate the relaunch, Kith will also be raffling off four different colorways of the Adidas Ultra Boost Mid to one lucky winner: the multi-colored Primeknit collaboration from 2016, white/chrome friends and family pair, nonnative collab releasing on Black Friday, and this year's black/chrome friends and family pair that will never see an official retail release.