The idea of a celebrity as a creative director is one met with a lot of skepticism. People wonder how much involvement they have in the brand they are being paid to promote, especially if it's not their own. Fans these days are smarter about product placement and endorsements given by fame, but not all situations warrant a raised eyebrow. Over the years, many celebrities have been creatively essential to a brand's work and revitalization, while also elevating their own statuses as artistic individuals.
Our History of Celebrities as Brand Creative Directors, which doesn't include recent announcements of Joey Bada$$ being named creative director of Ecko Clothing and Lupe Fiasco becoming the creative director of new health app, Higi. have ushered in a new era of celebrity brand ambassadorship. See if you like where the trend's been and where it's going.