There’s a word for the clueless wannabes on the slopes that stand wide-eyed and agape watching steezy shredders blow past. They’re called gapers. Don’t be a gaper. Even if your skills aren’t up to par, your gear shouldn’t be a dead giveaway.

You can’t go wrong with Burton underfoot. For 2013 Burton dropped a series of snow decks with graphics from the New York skate photography book Full Bleed, so you can bring some street cred to the slopes. 

A little flash in your kit won’t hurt, either. ThirtyTwo team rider Scott Stevens went with a killer black-and-yellow combo on his pro model TM-Two. Nike is making big moves in the snow game, too, with tech outerwear like the Rosewood jacket featuring the iconic Jordan elephant print.

Quality rules when it comes to the cold. Owner Operator makes all of its high-end gear right here in the USA. And Oakley’s goggle game stays on point. Just ask Shaun White.


1. ThirtyTwo TM-Two Boots 


2. Burton Joystick Snowboard 


3. Burton Mission Cartel Bindings


4. Owner Operator Summit Mitt 


5. Nike Snowboarding Rosewood Jacket


6. Oakley Tanner Hall Signature Series Canopy Goggles 


7. Neff Hats 


this story appears in complex's december 2012 / january 2013 issue

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