By now, we’re sure you’ve seen a fair share of people rocking wooden chains and pendants around the city. The accessories you’re seeing are more than likely products of Good Wood NYC, a Brooklyn based jewelry company known for their custom wood creations. Despite not having a flagship store, their products can be found online and in many of your favorite streetwear boutiques throughout the country.
Good Wood started making a serious impression in early 2010 with the success of their wooden Jesus piece. The item skyrocketed in popularity after it was seen gracing the necks of famous athletes and rappers. The piece even made an appearance on 30 Rock.
Since then, Good Wood has grown exponentially and introduced a custom store. Pendants, bracelets, crystal pieces, rings, earrings—you can submit a design and create almost anything.
The folks over at Good Wood gave Complex access to their archives, which is why we went ahead and picked out 25 of the coolest custom creations. They were designed by people like you, but for some fun, we added who we think each piece would most likely belong to. Feeling inspired? Hit up their website and drop some of your own creativity on a piece. Maybe you’ll make the cut next time!
Written by Djordje Gasic (@Djordje)









nwstateofmind August 1st, 2011 at 05:39 PM
#2 belongs to JAYKIN
nikyaJ August 1st, 2011 at 06:48 PM
Not Mickey Factz... belongs to JayKin
London Calling August 1st, 2011 at 07:14 PM
Hahaha!!! Knew number 17 would belong to Jay.
vancouver August 2nd, 2011 at 03:21 AM
jay kin http://www.youtube.com/watch?v=6g5d_SSsimQ
BIGGAH August 4th, 2011 at 06:09 PM
This is Jay Kin http://www.youtube.com/watch?v=uXyK4e17-ig&feature=related
adriel August 11th, 2011 at 01:37 AM
Mickey Factz? man thats obviously JayKin =P VANCITY! also more like nes cartridge
Jones April 4th, 2012 at 09:34 AM
To the people that keep saying that the chain belongs to JayKin.... No shit. Did you guys not read the first slide? JEEEEEEEEZ.