BEST OBSCURE EUROPEAN GOODNESS: Chcmshop.com
FOUNDERS: Sweetu Patel
SINCE: 2009
BRANDS CARRIED: Shuron, Drakes, Lavenham
FAVORITE ITEM: Lavenham 'Denham' Wax Jacket
They got the goods from across the Atlantic. It may be a brand you can't pronounce (e.g. Zimmerli) but it'll make sure you're the freshest.