UPDATE (August 21, 10:10 p.m.): Jordan released a statement about the verdict. He revealed that he's not pocketing the money and is instead giving it to charity. Jordan is also happy with the win, by the way.
It's the 11th Commandment: Don't use Michael Jordan's name in vain. Dominick's owners violated it and their pockets will be slimmer as a result.
Last week, Jordan took aim at the defunct grocery chain for using his name in a 2009 Sports Illustrated advertisement to sell steak. The advertisement congratulated him on his Hall of Fame induction, but Jordan argued that it hurt his brand image.
This week, it's another win for His Airness. The court ordered Safeway, Dominick's owner, to pay Jordan $8.9 million for what's become a very expensive ad.
Send all complaints, compliments, and tips to [email protected].
[via Darren Rovell]
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