Rihanna is headed to the Style Network. According to Deadline, the singer is set to executive producer and star in a new fashion design competition series for the network, Styled to Rock, which hails from Will Smith and James Lassiter's Overbrook Entertainment. The series will feature 12 "up-and-coming" designers hand-picked by Rihanna, who will participate in challenges calling for them to create fashion pieces for A-list celebrities.
"On the heels of our successful network rebrand, Styled To Rock and Styleâ€™s new partnership with Rihanna will reinvent the fashion competition genre," President of Style Media, Salaam Coleman Smith, commented on the pick-up.
The series, which will be the first reality competition show for the network, has been picked up for 10 half-hour episodes, and should premiere some time in 2013.
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