The importance and relevance of SoundCloud as a platform for launching music careers is without question or debate. SoCal's Soulection is a primary example of this. As a radio show, label, and collective, Soulection has been creating and surfing their own wave of futuristic beat music with R&B, house, trap, footwork, and bass informing sensibilities taking center stage. Through a consistent effort and output, Soulection has become a stellar example of what a team can do together in the internet age to bring together people and create culture. Though the team and roster is far bigger and deeper then what's listed here, here are 10 of Soulection's stars you should know.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more