The Billboard and Twitter music partnership finally arrived this morning. The two companies have joined forces to roll-out the "Billboard Twitter Real-Time Charts." The charts are broken up into two categories, "Trending 140," and "Emerging Artists." Each chart tracks shared music on Twitter in real-time and then ranks it in the order of the most shares.
This is Twitter's latest venture into music after their own Twitter Music service failed. The charts seem to be moving at the intense speed of Twitter, as the top spot of the "Trending 140" chart has already shifted a number of times between different artists.
Billboard had this to say about the release:
The first of the real-time charts, the Billboard Trending 140, is an up to the minute ranking of songs shared in the U.S., measured by acceleration over the past hour. This chart can be filtered to present a real-time view of the most shared track in the U.S. over the past 24 hours, with a weekly summary presented as the Billboard Twitter Top Tracks chart on Billboard.com and in print in Billboard.
