Just how hard is Curren$y’s upcoming record, The Stoned Immaculate? Well, when he dropped by Complex to play it for us, it broke our speakers. Not just damaged, mind you. Totally destroyed them. In another industry, a new product causing such grievous damage wouldn’t be a good sign. But somehow this particular mishap felt auspicious. Spitta smiled.
And why not? Though he’s a prolific recording artist with numerous releases under his belt, The Stoned Immaculate is being billed as Curren$y’s first true mainstream album. But don’t get it twisted: Spitta wants you to know that nothing’s changed except the budget. Bigger-name producers (Pharrell, Daz Dillinger, DJ Toomp). Bigger-name features (Snoop, 2 Chainz, Wale). And a big sound—perfectly suited for shredding speakers.
But let him tell it. Unlike many other artists, Curren$y talks about his work and what inspires it in interesting ways. So read on as he breaks down some key tracks from the album, explains why his music is sorta like Independent Film Channel, and speaks on his Warner deal and differences with Dame Dash.
Interview by Ross Scarano (@RossScarano)
On Signing To Warner Music
So it’s been like almost a year since you signed to Warner Music. How do you feel about the decision a year later?
I feel like it was right. When I wake up and just think about what’s going on, and how easy it is to make some shit happen, it was the right decision as opposed to what I was doing.
Were you happy with, say, the Weekend at Bernie’s release?
Yeah, because I don’t want fucking airplanes flying with banners because I did something. Cause the people who are out to see that are people who not gonna get my shit anyways. I don’t need all that. They understand how I work.
I don’t want airplanes flying with banners because I did something. Cause the people who are out to see that are people who not gonna get my sh*t anyways.
Another machine would take the way I work and assume that it’s a loss. Like “Why we give this kid all this money and they did this many units? That’s not that cool.” But it’s fucking awesome to us. Cause we didn’t go fucking crazy. We didn’t fucking paint the Empire State Building to promote it.
I feel like that’s why some people go to the majors, though, because they want that.
That’s what they wanna do, but see what happens when they don’t meet that. There’s no expected thing over there at Warner. What it is with me, is they admire the moves I’m making on my own. I’m still having records sold either way.
I’m in the black over there right now. Wanna talk Weekend at Bernie's? Ask them. They’ll tell you about Weekend at Bernie's. It’s fine. Everything is good. They not tripping. There’s no rumors of shaky deals or nothing and shit’s sweet.
So it’s about security?
Yeah, honestly, man, independently you can hustle and hold yourself down. But when you talking about how you wanna start a label and all your homies are stupid nice and you got to do shit, you got to have an allegiance somewhere or alliance or something to facilitate that shit. By me working at Warner and being able to garner all this extra attention, it’s gonna be dispersed amongst everybody who fuck with me too. So it’s all good.
Expectations for Stoned Immaculate
Do you feel like this record is gonna reach more people?
Yes, mainly because I reached out and did more things than I usually do.
What made you do that? What was the thought process?
Me knowing I have my own company. I got Jet Life, so I got to set up other people’s lanes, you know? And I can’t close doors for them just because I want to hustle with myself. I got a lot of friends in the industry and I figured it’s time for me to cash in on them friendships too.
And to open the lanes for my friends, because my homeboys are gonna need production from Daz, they’re gonna want verses from people as they’re working on their projects. So it’s good to open up now and hustle with everybody.
So it came from a real natural place?
Yeah absolutely, and that’s why I said nothing was a reach. Everybody who I worked with was somebody I spoke to and kicked it with anyways, and it didn’t have to be about a record. Like 2 Chainz. I knew him when his name was Tity Boi. That’s my homie, so it was nothing to do that. Me and Raekwon, that’s like my big homie, Snoop’s my homie.
All I’ve ever really wanted to do was keep my sneaker collection straight and keep the Chevys running and all. It’s way more than I’ve imagined it being.
Wale is my friend—we did the XXL freshman cover in 2009. So it’s not a reach for me to work with any of those people. I wouldn’t do anything that was like that. I don’t wanna have to “Oh, nice to meet ya.” Like If we’re not friends we’ve got no point doing this shit. I’m having fun, this is not work, like I’m hustling but we’re having a good time. We’re having fun.
How do you feel seeing 2 Chainz touching so many more people than he did as Tity Boi?
You know what? It’s like a season. When it’s your season, when it comes to you, that’s from you staying in the game. I always say the universe or God won’t give it to you until you exhibit some faith. If it’s in you to do music, if it’s placed in your mind—this is what you’re gonna do.
If you waver in faith, like “Ahh it’s probably not,” then it won’t. Because you’re not going 100%. I hate to say it but you got to throw all your eggs in one basket—you know what I’m saying? Cause once that happens then the universe is like, “He believes in himself. I can’t fuck him. He’s got nothing else.”
And that dude held on, he’s been around long enough where a motherfucker could have been like, “Alright fuck this this shit. I’m about to bubble some fucking crack and get it poppin’.” But lo and behold, he held on and held on, and now it’s off the chain—like way more than he could have imagined.
It’s the same with me, and I don’t even have half the acclaim around me that 2 Chainz has going around him. All I’ve ever really wanted to do was keep my sneaker collection straight and keep the Chevys running and all. It’s way more than I’ve imagined it being. It’s way more than that for me, so it’s like crazy. It’s all in believing.
If this album does reach more people, do you think you’ll continue moving in the same direction? What will the next project look like after that?
I mean I feel like this wasn’t too much of a direction switch, so it’ll stay the same. If anything you’ll just see more products. I feed off people that are happy with what I do. So if this gets more hype than my last project. I put out Here. I put out an EP one day and then people went so nuts that when Styles P came to New Orleans I was like, “Yo, we should do another one.”
So I put out two in that month just because people liked it. So if everybody goes nuts I just got to give them another one, that’s all. It’s good, it just makes me work. And then if it’s not, it’s gonna make me work even harder to make sure that they like that motherfucker. I’m gonna work either way.
You put out a lot of music. When people talk about you, that’s one of the things that always comes up—your output. Do you spend much time thinking about what you’ve done in the past?
No, I don’t know nothing about it after I did it. I don’t listen to none of my songs so I’m not aware of what I did—like, at all. Kinda crazy.