2pac’s hologram performance at Coachella has triggered a huge boost in the late rapper’s record sales. For the first time since 2000, ‘Pac’s Greatest Hits has re-entered the Billboard 200 chart.
This is actually a good sign of things to come. ‘Pac’s mom must be pleased that die-hard fans are still flocking to buy his music and the younger crowd is getting into it. After all, she did approve and enjoyed the whole hologram idea when Dr. Dre approached her. It also shows that if other legendary artists get the hologram treatment, we could very well see a significant increase in sales once again. Below, Billboard Biz breaks down the impact of the performance.
Tupac's 1998 album Greatest Hits returns to the Billboard 200 for the first time since 2000, as it jumps back in at No. 129 with 4,000 copies sold according to Nielsen SoundScan (a gain of 571% over the previous week). The MC's other albums also saw gains, including All Eyez On Me (2,000; up 95%) and Me Against the World (1,000; up 53%).
The late rapper's songs got a boost too. His biggest seller of the week was "Hail Mary"—the song his projection opened with at Coachella. The song moved 13,000 downloads last week for a 1,530% sales increase. His second biggest seller was his No. 1 Billboard Hot 100 hit "California Love" (featuring Dr. Dre and Roger Troutman), shifting 11,000 downloads (119% increase). His third best-seller was the second Tupac song that was performed at Coachella—"2 Of Amerikaz Most Wanted" (with Snoop). It sold 9,000 (up 881%).