Last month, when Mac Miller dropped his debut album Blue Slide Park it sold over 145,000 copies and became the first independent album to debut at #1 since Tha Doggpound crushed the buildings with Doggfood. Needless to say, it was a major accomplishment for any artist to achieve—much less a rapper from Pittsburgh who's still not old enough to drink.
Clearly, the artist formerly known as Easy Mac and his crew at Rostrum Records know something about how to move units. That's why we just had to chop it up with Mac to discuss his keys to success and how he elevated to the top of the game. The Most Dope general revealed what annoys him about Twitter, how long he's been rocking snapbacks, and what happened at a show when he didn't give his hat to a girl who really wanted it...
As told to Insanul Ahmed (@Incilin)
This feature appears in Complex's December/January 2011/2012 issue.
Be a personality.
I use Twitter as a window into who I am behind the music. People hate being spammed and they hate it when you use it as a promotional tool. I hate when someone’s page is all them retweeting their fans. I’m sure their fans appreciate that but retweeting fans saying, “You’re the best rapper!” is like if I fucked a girl and she texted me saying, “That was so good!” and I forward that text to everybody.
Deal with misconceptions.
There are a shitload of people who think that I’m a fucking rich white kid from the suburbs who makes music for college parties. I hate college parties and I’m not from the suburbs. I’m from the city, but I’m not necessarily saying I’m from the hood. My home was safe, but right down the street wasn’t. I deal with the scrutiny and let people say what they want. The further I get, the more people will get the real story.
Don’t over-think style.
I can spot a Mac Miller fan because they look like they watched one of my videos and went clothes shopping. But I’ve never thought of myself as fashionable. I don’t want a stylist at all. I don’t want someone saying, “Let me put you in something no one’s rocking.” I’d rather randomly try something and see how it goes. People think too much about fashion. I’ve been rocking snapbacks since 2007.
Recognize your impact.
I’m a regular person. It’s crazy to me, touching people’s hands in the crowd and them crying and shit—someone’s even fainted before. When I perform, I take off my hat and I give it to a girl every show. One time at a show, this girl had this sign that said, “Be my husband.” But I gave my hat to another girl, not her. She straight-up left the show crying, heartbroken that I didn’t give her the hat.