One of Apple’s engineers found himself unemployed after his daughter uploaded an impromptu, hands-on video of his iPhone X and the clip went viral. Brooke Peterson says she noticed her video—a pretty standard, time lapse clip of a family outing that ended with her showcasing her father’s phone—going viral Tuesday.
“Apple, of course, asked me to take it down,” Peterson said, in a subsequent clip, which you can see below. “And I took it down right when they asked me to because I respect Apple. I had no idea that this was a violation.”
Peterson added that she had no idea how the clip got so much traction given the plethora of other iPhone tutorials easily found on YouTube. It should be noted that this wasn’t a typical iPhone or a typical “hands-on” video. After filming herself going on a shopping outing, Petersen then filmed a trip to Apple’s Cupertino, California campus.
By most accounts, Apple seriously frowns on recording on the premises. And like any multi-billion dollar tech company, the axe likely came down when word got out about an employee discussing completion dates on new additions to the campus with their child.
At the 3:00 mark of the original clip, Peterson’s father tells a Caffè Macs employee, “I did the Apple Pay on that phone, so I wanted to test it.” There’s some harmless footage of the pair showcasing phone features that people have known about for months, but Engadget offered some insight on what eventually led to the firing.
“This wasn’t a garden variety iPhone X,” Fingas noted. “As an employee device, it had sensitive information like codenames for unreleased products and staff-specific QR codes.”
As such, Peterson’s dad got canned about a week before the iPhone X is slted to hit retail shelves.
“At the end of the day, when you work for Apple it doesn’t matter how good of a person you are,” Peterson said in her follow up video, adding that her dad took full responsibility for letting her film his phone. “If you break a rule, they just have no tolerance. They had to do what they had to do. I’m not mad at Apple. I’m not going to stop buying Apple products.”
When you have a job at Apple on your resume and you reportedly helped design the Apple Pay system on their signature phone, job prospects probably look good. It’s possible Peterson’s dad had a new job before she even uploaded her new video. In the future, Peterson might want to dial back her filmmaking pursuits while around proprietary information. It sounds like she’s already learned some tough lessons.
“People are really mean, and I knew that going into uploading videos on YouTube,” Peterson said. “You know what, guys? Hate on me all you want, but please don’t hate on my father because he is the best person. I have absolutely no tolerance for the people who think that they know him. And, for the people who are calling us names, I don’t understand the amount of hate that is in this world.”