Image via Complex Original
Unless you have been living under a rock this year you know that Reebok is back! They have, in this still-young year, already re-released classics like the Question Mid, the Kamikaze II, and the Shaq Attaq. They are also set to bring back the Answer I, the Big Hurt, and the Shaqnosis. Now Reebok's '90s signature models are sure to dominate headlines all year, as they should, and you may miss out on some amazing colorways of sneakers like the Insta Pump Fury, Scrimmage Mid, and T-Raww. Lucky for us, we have someone like Cameron Mason from Reebok Classics to make sure sneakers like the Pumpspective Omni, the Inferno, and the Classic Leather see the attention they deserve. Examples of him doing so can be seen throughout his "100 Days of Reebok" campaign on Instagram. Mason turned what was a bet into a display of Reebok's past, present, and future and we couldn't be more thankful to have seen the classics, grateful to be copping current models, and excited for seasons to come.
Now, we are aware of the fact you may not know exactly who Cameron Mason is outside of his affiliation, so we caught up with him and asked him a few questions.
Who are you and what is your role with Reebok Classics?
I'm in merchandising for Reebok Classics. Basically, lifestyle and basketball footwear products and stories within our top U.S. retailers. From boutiques to mall retailers.
What got you into sneakers? And how did you come to work for Reebok?
Ever since I was younger watching rap videos and seeing athletes in kicks I just started to look more into sneakers. A kid in my neighborhood ended up getting some kicks and I bugged my mom for them but they sold out in stores. So, out of jealousy, I eventually began skipping school to get a fresh pair almost every drop.
I got my first job at age 16 and I have worked for Journey's, Underground Station, Dick's Sporting Goods, Champs, and Finish Line. After college it was only natural to continue to follow my dreams and work for a major sneaker company.
What are you most excited to see release from Reebok this year?
We have a lot of heat coming out this year! So many models that people underestimate, but I would have to say the Shaq Attaqs. The DMX Run 10s are my sleeper though.
In addition to those two we have A LOT coming out through our collaborations with accounts in the Reebok Certified Network. Be on the lookout for those!
Now that you know a bit more about the man behind the "100 Days of Reebok" campaign make sure you give him a follow on Instagram and Twitter so that you will always be in the loop on what Reebok has to offer!
Reebok Insta Pump Fury "Outdoor Pack"
Day 1: Reebok Insta Pump Fury "Outdoor Pack"
Reebok Pump Omni Lite - Navy/Blue
Day 2: Reebok Pump Omni Lite
Reebok Pump Omni Lite "Basquiat"
Day 3: Reebok Pump Omni Lite "Basquiat"
Reebok Pump Omni Lite "American Flag"
Day 4: Reebok Pump Omni Lite
Reebok Workout Plus 25th Anniversary
Day 5: Reebok Workout Plus 25th Anniversary
Reebok ERS 2000 - Orange
Day 6: Reebok ERS 2000
Reebok Pump Omni Lite "Tron"
Day 7: Reebok Pump Omni Lite "Tron"
Reebok Dual Pump Runner - White/Green
Day 8: Reebok Dual Pump Runner
Reebok Pump Omni Lite "Full Metal Jacket"
Day 9: Reebok Pump Omni Lite "Full Metal Jacket"
Reebok ES22 - Black/White
Day 10: Reebok ES22
Reebok Classic Leather "Crepe Pack"
Day 11: Reebok Classic Leather "Crepe Pack"
Reebok Pump Omni Lite "Bulls"
Day 12: Reebok Pump Omni Lite "Bulls"
Reebok Pump Omni Lite "Rivalry Pack"
Day 13: Reebok Pump Omni Lite "Rivalry Pack"
Reebok Classic Jam - Black/Flat Grey-White
Day 14: Reebok Classic Jam
Reebok Pump Omni Lite - White/Black-Orange
Day 15: Reebok Pump Omni Lite
Packer Shoes x Reebok Question Mid - Part 2
Day 16: Packer Shoes x Reebok Question Mid - Part 2
Reebok Basquiat Ex-O-Fit Hi - White/Black
Day 17: Reebok Basquiat Ex-O-Fit Hi
Reebok Ex-O-Fit Hi - Green
Day 18: Reebok Ex-O-Fit Hi
Reebok Pump Omni Lite "Direction"
Day 19: Reebok Pump Omni Lite
PickYourShoes x Reebok Twilight Zone Pump "Tribute"
Day 20: PickYourShoes x Reebok Twilight Zone Pump "Tribute"
Reebok Classic Leather Lux - Brown
Day 21: Reebok Classic Leather Lux
Reebok Berlin Basquiat - Maroon/Cardinal-White
Day 22: Reebok Berlin Basquiat
Reebok Pump Omni Lite "True Gold"
Day 23: Reebok Pump Omni Lite "True Gold"
Reebok Question Mid - Nubuck Toe
Day 24: Reebok Question Mid
Reebok Workout Mid "Ice"
Day 25: Reebok Workout Mid "Ice"
Basquiat x Reebok Pump Omni Lite - Black Red
Day 26: Basquiat x Reebok Pump Omni Lite - Black Red
Reebok BB4600 Hi Winterized
Day 27: Reebok BB4600 Hi Winterized
Reebok Sir jam - Euro Exclusive
Day 28: Reebok Sir jam - Euro Exclusive
Reebok Pump Court Victory II - Red
Day 29: Reebok Pump Court Victory II - Red
Reebok Ex-O-Fit Hi - Suede
Day 30: Reebok Ex-O-Fit Hi - Suede
Reebok Zig Cliffhanger "Beef & Broccoli"
Day 31: Reebok Zig Cliffhanger "Beef & Broccoli"
Reebok Pump Omni Lite "Digi Camo"
Day 32: Reebok Pump Omni Lite "Digi Camo"
Reebok Workout Mid "Peanut Butter Ice"
Day 33: Reebok Workout Mid "Peanut Butter Ice"
Reebok Answer IV - White/Black
Day 34: Reebok Answer IV - White/Black
Reebok Twilight Zone Pump "Georgia Dawgs"
Day 35: Reebok Twilight Zone Pump "Georgia Dawgs"
Reebok Ex-O-Fit Hi "Nutmeg Gum"
Day 36: Reebok Ex-O-Fit Hi "Nutmeg Gum"
Reebok Court Victory Pump "Ski Pack"
Day 37: Reebok Court Victory Pump "Ski Pack"
Reebok Berlin Basquiat "Basquiat Crown"
Day 38: Reebok Berlin Basquiat "Basquiat Crown"
Reebok Workout Mid "Dope Boi Ice"
Day 39: Reebok Workout Mid "Dope Boi Ice"
Extra Butter x Reebok Pump OXT "Sheriff"
Day 40: Extra Butter x Reebok Pump OXT "Sheriff"
Reebok Zig Cliffhanger "Triple Black SWAT"
Day 41: Reebok Zig Cliffhanger "Triple Black SWAT"
Reebok Pump Omni Lite "NYK"
Day 42: Reebok Pump Omni Lite "NYK"
Reebok Night Sky Mid "Brown Malt"
Day 43: Reebok Night Sky Mid "Brown Malt"
Reebok Ex-O-Fit Plus Hi "Outdoor"
Day 44: Reebok Ex-O-Fit Plus Hi "Outdoor"
Reebok Question Mid "10th Anniversary"
Day 45: Reebok Question Mid "10th Anniversary"
Reebok Pump Omni Lite "USC"
Day 46: Reebok Pump Omni Lite "USC"
Reebok Twilight Zone Pump "Niques"
Day 47: Reebok Twilight Zone Pump "Niques"
10.Deep x Reebok Night Sky Mid
Day 48: 10.Deep x Reebok Night Sky Mid
Reebok Ex-O-Fit Plus Hi - Basquiat - Black/White
Day 49: Reebok Ex-O-Fit Plus Hi - Basquiat - Black/White
Reebok Kamikaze II - Black/Red
Day 50: Reebok Kamikaze II - Black/Red
Reebok Classic Nylon "The U"
Day 51: Reebok Classic Nylon "The U"
Reebok Zig Cliffhanger "British Tan"
Day 52: Reebok Cliffhanger "British Tan"
Reebok Ex-O-Fit Hi - Nubuck/Gum
Day 53: Reebok Ex-O-Fit Hi - Nubuck/Gum
Burn Rubber x Reebok Night Storm HLS
Day 54: Burn Rubber x Reebok Night Storm HLS
Reebok Answer IV - Blue/Red
Day 55: Reebok Answer IV - Blue/Red
Reebok Sandal
Day 56: Reebok Sandal
Reebok Dual Pump Runner - Grey/Orange
Day 57: Reebok Dual Pump Runner - Grey/Orange
Reebok Court Victory Pump "Grizzly"
Day 58: Reebok Court Victory Pump "Grizzly"
Reebok T-Raww - Red
Day 59: Reebok T-Raww - Red
Reebok ES22 "Emmitt Smith"
Day 60: Reebok ES22 "Emmitt Smith"
Reebok Classic Nylon "Excellent Red"
Day 61: Reebok Classic Nylon "Excellent Red"
Burn Rubber x Reebok Question Mid
Day 62: Burn Rubber x Reebok Question Mid
N/A
Day 63: N/A
Reebok Kamikaze II "Houston"
Day 64: Reebok Kamikaze II "Houston"
Reebok Insta Pump Fury "OG"
Day 65: Reebok Insta Pump Fury "OG"
Reebok - T-Raww "Leopard"
Day 66: Reebok - T-Raww "Leopard"
Reebok DMX Run 10 - White/Blue-Cherry-Silver
Day 67: Reebok DMX Run 10 - White/Blue-Cherry-Silver
Reebok Court Victory Pump "Wimbledon"
Day 68: Reebok Court Victory Pump "Wimbledon"
SNS x Reebok Classic Leather 30th Anniversary
Day 69: SNS x Reebok Classic Leather 30th Anniversary
Reebok Pumpspective Omni - White/Black-Orange
Day 70: Reebok Pumpspective Omni - White/Black-Orange
Reebok Ex-O-Fit Hi "Rain"
Day 71: Reebok Ex-O-Fit Hi "Rain"
Kasina x Reebok Workout "25th Anniversary"
Day 72: Kasina x Reebok Workout "25th Anniversary"
Reebok Twilight Zone Pump "Hawks"
Day 73: Reebok Twilight Zone Pump "Hawks"
Burn Rubber x Reebok Classic Leather "Spirit of Detroit"
Day 74: Burn Rubber x Reebok Classic Leather "Spirit of Detroit"
Reebok Pump Omni Lite "OG"
Day 75: Reebok Pump Omni Lite "OG"
Reebok GL6000 "Boston Marathon"
Day 76: Reebok GL6000 "Boston Marathon"
Reebok Question Mid "Red Pearlized"
Day 77: Reebok Question Mid "Red Pearlized"
Reebok Pump Omni Lite "Greed"
Day 78: Reebok Pump Omni Lite "Greed"
Bodega x Reebok AXT "Cotton Mouth"
Day 79: Bodega x Reebok AXT "Cotton Mouth"
Reebok Kamikaze II "OG Sonics"
Day 80: Reebok Kamikaze II "OG Sonics"
Reebok Classic Leather Crepe - Blue
Day 81: Reebok Classic Leather Crepe - Blue
Reebok Insta Pump Fury - Team Purple
Day 82: Reebok Insta Pump Fury - Team Purple
Reebok GL6000 - Grey
Day 83: Reebok GL6000 - Grey
Reebok Twilight Zone Pump "Slam Dunk Champion"
Day 84: Reebok Twilight Zone Pump "Slam Dunk Champion"
Frank the Butcher x Reebok Classic Leather Lux "BAU"
Day 85: Frank the Butcher x Reebok Classic Leather Lux "BAU"
Reebok Pump Omni Lite HLS - Luze Blue/Hint Mint
Day 86: Reebok Pump Omni Lite HLS - Luze Blue/Hint Mint
Reebok Inferno "Neon Sign"
Day 87: Reebok Inferno "Neon Sign"
Reebok Question Mid "Blue Toe"
Day 88: Reebok Question Mid "Blue Toe"
Reebok DMX Run 10 - Blue/Brass
Day 89: Reebok DMX Run 10 - Blue/Brass
Reebok S. Carter - White/White
Day 90: Reebok S. Carter - White/White
Keith Haring x Reebok Classic Leather Mid Lux
Day 91: Keith Haring x Reebok Classic Leather Mid Lux
Reebok Question Mid PE "Isaiah Thomas"
Day 92: Reebok Question Mid PE "Isaiah Thomas"
Reebok The Berlin Casual "Zebra"
Day 93: Reebok The Berlin Casual "Zebra"
Reebok Pump Graphlite Run "Wine Pack"
Day 94: Reebok Pump Graphlite Run "Wine Pack"
Packer Shoes x Reebok Question Mid - Part 1
Day 95: Packer Shoes x Reebok Question Mid - Part 1
Marvel x Reebok Insta Pump Fury HLS "Wolverine"
Day 96: Marvel x Reebok Insta Pump Fury HLS "Wolverine"
Reebok Pump Omni Lite Basquiat "Gold"
Day 97: Reebok Pump Omni Lite Basquiat "Gold"
Patta x Reebok Workout 25th Anniversary
Day 98: Patta x Reebok Workout 25th Anniversary
Reebok Answer I - Red/Black
Day 99: Reebok Answer I - Red/Black
Reebok Shaq Attaq
Day 100: Reebok Shaq Attaq