Sole Collectors's

The Complex Sneakers Podcast Show

Season 8

February 03, 2023

Ex-Adidas Exec Eric Liedtke on the Brand's Rise, Yeezy, and His Departure | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Eric Liedtke, Adidas’ former brand president who’s since moved on to found Unless Collective, a plant-based streetwear brand. Liedtke relives his decades with Adidas, from the 1990s all the way up to the brand’s dominant period in the 2010s. He discusses Yeezy, Adidas’ attempt to sign Drake, the NMD mania, and even that infamous meeting with Ye in 2022. Also, the cohosts break down Nike suing Bape and the Tiffany Air Force 1.


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The Complex Sneakers Podcast Show
The Complex Sneaker Podcast is now on video! The internet’s biggest sneaker shows, Sneaker Shopping's Joe La Puma and Full Size Run's Brendan Dunne and Matt Welty, come together to discuss the most important sneaker news and topics every week, and give their expert opinions that can only be told authentically from Complex.