Bugatti Chiron

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The timepiece-maker reunited with Bugatti to deliver a watch that pays homage to the Chiron hyper sports car—specifically, its 16-cylinder engine.

STYLE

| BY JOSHUA ESPINOZA

Jacob & Co. Unveils Its $1.5 Million Bugatti Chiron Blue Sapphire Crystal Watch With 'Engine' Inside

It's hard, if downright impossible, to care about expensive automobiles at this moment in history. But take a look at Travis Scott's new whip anyway.

MUSIC

| BY TRACE WILLIAM COWEN

Get a Peek at Travis Scott's $3 Million Birthday Bugatti

Bugatti-Gate is just getting underway.

MUSIC

| BY JOSE MARTINEZ

French Montana Responds to 50 Cent Clowning His Bugatti Purchase After ICU Stay

Buggati is stretching the limits of the Chiron, and it starts by seeing how fast the car can go from zero to 249 mph back to zero.

SPORTS

| BY JOSE MARTINEZ

Watch a Bugatti Chiron Go From Zero to 249 MPH and Back to Zero in Record Time

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