Yeezy Gap Engineered by Balenciaga Launches Part 2

The “creative exploration” headed by Ye and Demna launches Part Two, complete with new visuals from Raphael Bliss and styling by Betsy Johnson.

Yeezy Gap Engineered by Balenciaga launches a new campaign
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Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson

Yeezy Gap Engineered by Balenciaga launches a new campaign

Yeezy Gap Engineered by Balenciaga Part Two launched on Thursday, marking the latest rollout from the “creative exploration” headed by the artist formerly known as Kanye West and Balenciaga creative director Demna.

Redefined takes on essentials are joined in the Part Two lineup by a range of outerwear and knitwear pieces. Early highlights include the Long Round Jacket, which greatly lengthens the experience of the previously much-discussed Round Jacket, and the Padded Hoodie. Also included in the latest batch of YGEBB is the Mock Neck Pullover, 5-Pocket Denim Pant, Padded Denim Jacket, Dove Crop Fleece Tee, Shrunken Hoodie, Polar Jogger, and much more.

Get a closer look at the styles featured in YGEBB Part Two below. The drop is further emboldened by the release of new visuals crafted by Raphael Bliss. Visual direction and styling for the resulting campaign images (also seen below) is credited to Betsy Johnson. An accompanying video ad, meanwhile, takes a GTA-inspired approach to putting a variety of YGEBB pieces into action.

View this video on YouTube

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Starting Sept. 23 and Sept. 26, respectively, the Gap Tokyo and Gap Shanghai flagships will be reimagined “in the YZY vision of utilitarian design,” marking a follow-up to a similar overhaul experience that hit NYC earlier this year. Notably, this also marks the first time such product has been made available to shop in person at stores outside the U.S.

Yeezy Gap Engineered by Balenciaga is also available via the official Yeezy Gap and Balenciaga sites, as well as other online providers, i.e. Farfetch, Mytheresa, and Luisaviaroma.

YGEBB Part Two arrives on the same day as a new Ye interview, this time in the form of a Good Morning America discussion.

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Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
ygebb
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson
Image via Yeezy Gap Engineered by Balenciaga/Raphael Bliss/Betsy Johnson

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