Uniqlo x Theory Announce Joint Covent Garden Store

Located in London’s historic Covent Garden, the brick-and-mortar outpost spans over 1,000 square feet across three-levels filled with exclusive collections.

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Uniqlo and long-running collaborative partner Theory have announced the launch of a new shared retail space. Located in London’s historic Covent Garden, the brick-and-mortar outpost spans over 1,000 square feet across three levels filled with womenswear, menswear, and kids’ apparel.

Nestled within a stunning Grade II-listed Victorian carriage hall, complete with a charming open courtyard and magnificent vaulted glass atrium, the latest Uniqlo store will focus on experience-led features, including RE.UNIQLO Studio spaces and exclusive collections, while highlighting local talent.

As part of the launch, Uniqlo has also unveiled a new fashion partnership alongside renowned London institution Transport for London. Celebrating the 20th anniversary of its UTme! offering, the collection will be sold exclusively at the Covent Garden store, featuring their iconic roundel and designs inspired by heritage posters.

Finally, the store will also serve as a home to the retailer’s first tearoom hosted by Japan’s very own Katsute 100. Here, visitors will be able to experience a range of refreshments, while admiring enchanting floral displays by South-East London’s JamJar Flowers inspired by the area’s local flower market.

Opening on April 27, you can find Uniqlo’s new Covent Garden store via its entrances on Long Acre and Floral Street. In the meantime, get a closer look at the space, and upcoming pieces, in the shots below. 

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