Travis Scott has co-designed a new Dior collection with the French house’s artistic director Kim Jones.
Early Thursday, Women’s Wear Daily reported that the two linked up for the spring 2022 men’s collection, which will be unveiled in Paris on Friday. In a statement included in that report, a rep for Dior noted the history being made with La Flame and Jones’ collaboration.
“This unprecedented event represents the first full Dior collection ever created with a musician for the house,” the Dior rep said.
Scott, whose recent history of high-profile (and highly successful) collabs is well-documented, has been a frequent figure in the Dior universe prior to the announcement of the Jones co-design project. Previously, he modeled the Air Dior capsule that was developed in 2020 with Jordan Brand.
Ahead of Thursday’s announcement, Scott—as seen below—was spotted in Paris wearing a mysterious Dior x Cactus Jack piece:
The collection is billed as a “conversation between Kim Jones, musical artist Travis Scott, and Christian Dior.” On Friday, the collection will be unveiled to the public on via the brand’s first physical men’s runway show in more than a year.
News of the Utopia artist’s history-making Dior collab arrives the same week as the announcement of a special Willy Wonka-esque endeavor aimed at helping fans secure tickets to this year’s sold-out Astroworld festival. On Wednesday, Scott said 100 signed cans of his CACTI agave spiked seltzer (which notably “unlock” a pair of tickets to the festival) had been hidden inside nine-count variety packs at undisclosed retailers nationwide. Now’s your chance.
