As of Friday morning, Travis Scott fans across the country were hitting pause on their search for the CACTI version of the golden ticket. The reason, of course, is the unveiling of the Dior summer 2022 men’s collection.
As announced earlier this week, La Flame co-designed the new collection with artistic director Kim Jones, with a Dior rep succinctly explaining the importance of this pairing in the brand’s history in a press release.
“This unprecedented event represents the first full Dior collection ever created with a musician for the house,” the Dior rep said Thursday.
For Jones, the collab marks a continuation of the industry veteran’s inspiring dialogues with a number of pioneering voices of creativity.
Prior to the show, Jones spoke to Hypebeast about the collaborative pieces and how his partnership with Travis came to be. He told the outlet he met the rapper about six years ago and has been “in constant touch since then.”
“I started talking to Travis about the Foundation he wants to set up to allow students to go to college at Parsons School of Design that can’t afford to go and fulfil their dreams,” Jones explained. “So I thought it was nice to then talk to him and say, why don’t we do something together? Because then you’re working with a fashion brand and a couture house that can support this project, as well.”
“It’s just an amazing relationship, just connecting,” Travis told WWD about his work with Jones. “He always knows what he wants to do, and I’m kind of like the same way.”
Ahead of the announcement and Friday’s unveiling, Cactus Jack devotees were quick to note that Scott had recently been spotted in Paris rocking a previously unseen Dior jacket.
On Friday, La Flame also revealed a Pop Smoke-honoring shirt he created with Dior:
Also spotted ahead of the big reveal was James Blake, who tagged Dior in his Instagram Stories on Thursday:
Up top, catch the stream from the Paris-set unveiling of Travis Scott and Kim Jones’ Dior summer 2022 men’s collection.
This November, Scott fans will gather once again in Houston, Texas for the 2021 edition of the Astroworld Festival. While the festival sold out in less than an hour back in May (with more than 100,000 attendees expected), that aforementioned CACTI search—focused on tracking down hidden special edition cans that unlock tickets—could bring relief for those who missed out.
See a few more pictures from Dior’s latest below.