29. Maharishi
The Snopants, a technical pair of drawstring pants with an embroidered dragon adorning the bottom, hardly has its place in streetwear history. But its celebrity success in the early 2000s blossomed into a full-range apparel line from visionary Hardy Blechman, a guy who has always had a love affair with street culture. The high-concept Maharishi flagship store in London is riddled with street art and fashion, vinyl figures, and skateboards, and has hosted exhibitons for the likes of Futura, Mark Gonzales, and Neckface. Blechman was even awarded Streetwear Designer of the Year in 2000 by the British Fashion Council. Maharishi's greatest contribution to streetwear, arguably, was DPM: Disruptive Pattern Material, the alpha and omega compendium of camouflage-an encyclopedia that sits on the shelf of any serious streetwear designer.