14. HUF
It was impossible to grow up in the 1990s skate and street era and not run into the name Keith Hufnagel. The New York native was changing the face of skateboarding in San Francisco, but his affiliation with Stussy's preppy street stylings gave him an edge in the design community. Following suit, he launched his namesake brand and boutique on Sutter, providing the Bay with a one-stop-shop for world-class street apparel, skate hardgoods, and rare footwear. Within no time his in-house label was taking more shelf space than outside stock. HUF is now a globally recognized street brand for the post-skate lifestyle consumer. And once again, if you're a skate or street enthusiast, it's impossible to not run into the name Keith Hufnagel.