6. Alife
Although the face of Alife has changed since 1999, I've put them at the top of this list for what they accomplished from the get-go. Most everyone today recognizes the Alife name for their ubiquitous footwear line, but I still think of their original New York base on Orchard Street, a creative clubhouse for innovative design and forward-thinking product by originators Tony Arcabascio, Rob Cristofaro, Arnaud Delecolle, and Tammy Brainard. Alife the brand epitomized limited-edition streetwear with high price-point offerings, and set the benchmark for co-branded projects with upper tier partners like Levis and Reebok. #6 Streetwear brand, #1 Lifestyle brand.