Chances are, most people reading this have ended up on Supreme's site at 11 a.m. on Thursday morning in hopes of copping something, only to be met with a glitchy checkout process and "sold out" sticker. Obviously, online sales are a big piece of Supreme's overall sales. In fact, digital sales account for over 60 percent of Supreme's total revenue. 

VF Corp states, "Supreme aligns well with core pillars of VF’s strategy; digitally-led, retail-centric business model; large international growth opportunity."