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September 08, 2021
Mike Cherman & Vic Lee Explain Chinatown Market's Rename to MA®KET | Complex News
Mike Cherman's MA®KET, formerly known as Chinatown Market over the past half decade, came under fire earlier this year for appropriating the life and legacy of the various Chinatowns across the country. The bootleg, graphic heavy, tongue in cheek personality we’ve come to associate with Chinatown Market diluted Chinatown’s complex and proud history into a commercial punchline. We sat down with Mike at MARKET’s new LA HQ to discuss his experience changing his brand's name, reaction to the initial outcry, and thoughts on accountability in streetwear. Additionally, we link up with Vic Lee, Welcome to Chinatown's cofounder, who helped guide Mike and his team during the name change process.
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