Hélas has unveiled the first installment from its Summer 2022 collection, a vibrant offering designed as an ode to the long-awaited heat.
Looking ahead to warmer months, this season the French imprint introduces a range of pastel colours which have been utilised across classic skate apparel. Items include the highly-anticipated “SOL BLOCK” jacket and “TENDO” jersey as well as the “SUPER SOFT” sets, “TOOTH” shirts and forthcoming “BLU” line.
In typical Hélas fashion, the new collection once again combines a clever mix of dressy pieces with a range of relaxed silhouettes. The all-over “ICARE” shirt and “MAFIOSI” polo are arguably the standouts from the drop, while the “HIDING” set, new “PYJAMAX” and Hélas slides fulfill the label’s laid-back summer brief.
Finally, Hélas heads to the small port village of Garraf in Catalonia to showcase the forthcoming range. Like the collection, this campaign pays homage to the summer season and seeks to inspire carefree sun-soaked getaways.
You can cop the first installment of Hélas’ Summer 23 collection from June 14 via the brand’s online webstore.
