A Brief History of Drake's Relationship With Chrome Hearts
A look at Drake's history with Chrome Hearts including his affinity for its cross patch denim, 'CLB' merch collab, custom Rolls Royce Cullinan, and more.
Image via Complex Original
Since being officially unveiled earlier in May, Drake’s collaborative collection with Chrome Hearts has already become one of the most hyped drops of 2021. The collection sought to promote his upcoming album, Certified Lover Boy, and was only released in Miami’s Chrome Hearts store this month. Chrome Hearts is already known for being expensive and hard to get. According to one of Chrome Hearts’ co-owners the collection was designed to be extremely limited.
“He wanted things to be heirlooms and have them be coveted,” Laurie Lynn Stark told GQ. “He was very specific about having things that have longevity. Like, in 10 years, if someone says, ‘Oh, remember they did that Drake project? What were those few pieces that were made? How do you have one?’”
Aside from clothing like hoodies and jeans with CLB x CH hardware, the collection’s prized heirlooms include co-branded notebooks, keychains, and jade face rollers. Since being released in Miami, pieces from the collection have flooded resale sites like Grailed. Currently, the hoodies are being priced for as much as $7,000 and the jade roller is being sold for a whopping $8,000. Following the release of the collaboration earlier this month, and with Drake’s Chrome Hearts Rolls Royce being on display for the last day this Saturday, we decided to examine Drake’s relationship with the brand. Check out our detailed look below. —Lei Takanashi
Frequently Seen Wearing Chrome Hearts’ Cross Patch Denim
When: July 2020
The jeans became the item Drake would most frequently wear from the brand, but it wasn’t the only item he owned. He’s also been spotted in custom Chrome Hearts Timberland boots adorned with the same leather cross patches, zip-up jackets, and T-shirts. One of Drake’s craziest Chrome Hearts pieces is the customized gold Rolex he was showing off on Instagram back in July. The classic yellow gold Rolex Day-Date was remixed with a special Chrome Hearts band that incorporated the brand’s signature gothic logos. Of course, he had to ice it out too. Diamonds can be seen on the bezel, hour markers, and wrapping the band. The price of the timepiece is unknown, but given the fact that similar Day-Dates from Rolex hover around the $50,000 mark before adding any custom embellishments, we know it’s definitely expensive. —Mike DeStefano