Carhartt WIP has once again collaborated with Awake NY, unveiling an eight-piece capsule filled with rugged utilitarian silhouettes, emblematic prints, and bold embroidery.
Celebrating the evolution of the duo’s longstanding friendship, the co-branded offering features archetypal Carhartt WIP items in the brand’s Dearborn Canvas—like the OG Active Jacket—which have been finished off with embroidered dual imagery and Awake NY’s painterly floral motifs. Elsewhere, similar painterly graphics can be found across the Awake NY Double Knee Pant and Hooded Sweatshirt, as well as the varsity-inspired Teddy Jacket, which comes with faux-leather sleeves, graphic patches, and embroidered lettering.
Additionally, the collaboration sees the inclusion of a Jacquard Awake NY Cardigan and Un Amor Beanie, complete with graphic embroidery and a woven Square Label on the front. Rounding out the collection are shades of “Awake NY Black”, “Dark Green”, “Blue”, and “Hamilton Brown.”
Get a closer look at the Carhartt WIP x Awake NY campaign—shot by renowned photographer Mario Sorrenti and styled by creative director Alastair McKimm—in the shots below. You can cop the collection from April 6 in select Carhartt WIP stores and global retailers, as well as on Carhartt WIP and Awake NY’s webstores.
