The collection, modeled by former NBA player Brandon Jennings, features an assortment of shirts, hoodies, basketballs, grinders lighters, and other items. The products range in price from $22 to $120.
The collaboration arrives just over two months after Iverson announced a new partnership with the Black-owned multinational cannabis operator.
“I’ve had a lot of people approach me with business opportunities, but this one with Al was different,” Iverson previously said in a statement. “After seeing how devoted he is to this business, and him educating me on how beneficial the plant is, it just felt right. I’m excited to be a part of it. Together, we’re about to change the game.”
Alongside its clothing collection, Viola’s partnership with Iverson will also include a variety of cannabis products, highlighted by a series of strains that will be marketed as The Iverson Collection.
Stay tuned for more information about Viola and Iverson’s forthcoming cannabis collaborations. In the meantime, scroll down to see the NBA legend’s latest drop. The collection will go live at midnight on October 2 ahead of the Iverson ‘96 strain available this weekend. Head here to cop.