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Standout Moments: Opening a flagship in Paris, reuniting Dipset to rap in Madison Square Garden for its collaboration with the New York Knicks
Off the heels of its 10th anniversary, Kith still remains one of the most dominant brands in streetwear. Despite the pandemic, Ronnie Fieg managed to close 2020 off strong with a collaboration with the New York Knicks, an homage to the city’s beloved basketball team complete with a special freestyle by Harlem’s own Dipset. Fieg was undoubtedly setting the tone for what’s to come in 2021.
At the top of the year, the brand dropped a full range of apparel and accessories that paid homage to the iconic animated comedy series, The Simpsons. To tie a bow on the collaboration, there was even an immersive in-store installation of the Simpsons’ home at its SoHo store. Fieg made it a point to hit all of the senses with a Kith Treats version of the series’ infamous pink doughnut created in collaboration with Doughnut Plant, too. Fieg also partnered with the Christopher Wallace (Notorious B.I.G) estate to commemorate the 23rd anniversary of his death with a collection that features iconic Biggie imagery. Additionally, Kith is the only streetwear brand that has publicly committed to the “15 Percent Pledge”—which means that Kith will dedicate at least 15% of its retail to Black-owned businesses and brands.
Following the opening of Kith Tokyo last July, Kith made its debut in Europe in late February, opening its largest store to date in none other than Paris. Longtime partners Snarkitecture designed the 16,000-square-foot store, which features Carrara marble, barrel-vaulted ceilings, and an indoor Sadelle’s restaurant. It’s an impressive move to say the least that plants the Kith flag in the middle of one of the fashion capitals of the world, and shows the brand is committed to growing its global presence beyond its roots in New York City with each passing year.
And that still isn’t all Kith has done so far in 2021. Fieg was also able to further cement his place in the footwear industry. Already having a wide range of collaborations under his belt and over three decades of experience, he was named the creative director for Clarks Originals’ new 8th Street sublabel. The Queens native now designs original silhouettes that hone in on the iconic shoemaker’s craftsmanship. The partnership kicked off in April with the debut of the Sandford and Lockhill. As big as Kith is already, it continues to show there is always room to grow, and it shows no sign of slowing down any time soon.—Maria Mora