While this OG brand has been around since the ’80s, it’s gone through its peaks and valleys. But in 2020, Stüssy caught its stride once again. Its seasonal offerings have remained consistent, showcasing signature logos and prints on T-shirts and hoodies alongside cut-and-sew items like linen work pants or denim ranch jackets. They have also dropped off some nice collabs this year, most notably helping Nike bring back 2003’s Zoom Spiridon Cage 2 in a trio of colorways that are among the best sneaker collabs we’ve seen in 2020.
This past May, the brand tapped Matthew M. Williams, Givenchy’s newly appointed creative director who grew up in California admiring Stüssy, to create workwear crafted with Loro Piana denim and recycled cotton graphic T-shirts that merge each designer’s ethos. The brand celebrated its 40th anniversary with a number of high profile collaborations. Stüssy dropped a super limited varsity jacket with Comme des Garçons covered in retro graphics, T-shirts by designers like Virgil Abloh and Rick Owens, and capsule collections with rising streetwear brands like Tremaine Emory’s No Vacancy Inn.
Projects like these show just how important and influential Stüssy has been for all these years, which isn’t by accident. It’s one of the very few brands equally respected by young and old demographics. While other brands from the era have gone by the wayside or faded out of vogue, it is impressive to see Stüssy’s staying power for four decades. —Mike DeStefano