Having a stylish Swiss watch in your lineup is a must. More than just dope wrist drip, a handmade timepiece tells a story. Its intricate construction, delicate movement, and hefty fit and finish all speak to the hard work, hustle, and artistic eye of its maker and its wearer. In these ways, each Swiss watch is a wearable narrative that says volumes about your style and personality, with each tick of the second hand adding more magic to the epic tale.

A fire song can evoke the same vibes. More than just a club banger or a tearjerker, a great record can not only display the emotions and talents of its makers, but also the hard work and hustle that went into its creation. Like an elite watch, every dope song is also a story that can live through generations, educating and inspiring people in equal parts.

Need proof? Well, look no farther than the work of Swiss haute horlogerie manufacturer Audemars Piguet, which has been sending sick timepieces out into the world since 1875. Over the years, Audemars Piguet has cultivated a community of craftspeople in Vallée de Joux, while also working to support artists in other mediums, particularly music because of the natural synergies between the two crafts. Whether it’s keeping the beat or counting seconds, time is the bedrock of both music and watchmaking.

Audemars Piguet Ronson Street
Image via Audemars Piguet

Continuing to celebrate the artists who keep culture moving, Audemars Piguet recently named seven-time Grammy-Award winning artist and producer Mark Ronson its new Brand Ambassador. The appointment continues Audemars Piguet’s mission of supporting musicians, which became an official program in 2019. As part of this partnership, Audemars Piguet is going all in with Ronson, documenting him as he creates a new track for Syncing Sounds, its new three-part film series.